I have found that there is no point in having a lovely exhibition if nobody can find it. If a website is a rewarding experience and provides links to useful and interesting content, visitors will keep coming back for more. Don’t worry about links pointing away from your site. If you never get many visitors there in the first place, it isn’t going to be an issue anyway.

Gaining top search engine listings can be difficult, but by seeking topic-related links pointing to your site, you can dramatically increase the number of visitors you receive.

You’ll probably find that by acquiring these links, the number of visitors that access your site via search engine listings will also improve. Why is this? Search engines position your site in their search results according to various complicated factors. One influencing factor is “link popularity”; basically, they are assessing the importance of your site by how many other sites link to it.